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Platform workflow

LinkedIn video workflow

A practical workflow for preparing screen recordings, product updates, founder demos, and tutorial clips for LinkedIn posts.

The problem

LinkedIn videos need to make sense in a busy feed, often without audio. The recording should show the professional context, the visible result, and a short caption that gives people a reason to stop scrolling.

Recommended recording setup

  • Pick one professional takeaway: product update, workflow lesson, customer answer, or launch proof.
  • Keep the first frame clean enough to work as a feed preview.
  • Plan captions or on-screen text for viewers watching muted.
  • Remove private browser tabs, customer names, analytics, and internal tooling.

Tool sequence

Export settings

  • Use a crop that keeps product text readable in-feed.
  • Keep the opening visual clear enough before autoplay begins.
  • Use captions or written post context for muted viewing.
  • Export a short version when the recording is part of a longer tutorial.